The Content Alliance is a synergy of podcasts uniting under the one name. The word synergy is defined as  ‘the interaction of two or more agents so their combined effect is greater than the sum of their individual effects’, and this is the purpose behind the alliance.

This combined effect brings

• Higher quality content and production
• Cross promotion between members
• Shared experience and resource
• Greater weight in gaining sponsorship

The Content Alliance is based in Australia, but serves a global community of creators and listeners.